Website Evaluation Survey

Website feedback collected through informal channels or unstructured email surveys produces data that cannot be segmented, compared over time, or acted on systematically. Without consistent questions and a central record, identifying what is driving visitor satisfaction or deterring purchases requires guesswork rather than analysis.

The Website Evaluation Survey template for SharePoint, built with Infowise Ultimate Forms, gives organizations a structured, comprehensive survey to collect visitor and customer feedback — covering site discovery, navigation experience, purchasing behavior, payment methods, shipping satisfaction, returns, and product selection priorities — with every response stored in SharePoint as a consistent, analyzable record.

How it works

Respondent profile

The survey opens by capturing basic demographic context — the respondent's age and gender — alongside how they discovered the website. This profile information enables the organization to segment responses by audience type, identifying whether feedback varies meaningfully between age groups, genders, or discovery channels.

Visiting and purchasing behavior

A dedicated behavioral section captures how frequently respondents visit the website, whether they purchase products on it, how often they buy, and what their primary reason for visiting is. These behavioral patterns provide context for interpreting the satisfaction ratings that follow — distinguishing between feedback from frequent buyers, occasional visitors, and those who browse without purchasing.

Site usability and experience

Respondents rate how easy the website is to navigate, and provide open-ended responses identifying the specific aspects of the site they like and dislike. The combination of a structured usability rating with qualitative like and dislike fields gives the web and product teams both a quantifiable measure of navigation quality and specific, actionable feedback on what is and is not working.

Purchase motivations and price competitiveness

The survey captures what factors motivated the respondent to purchase on the site — allowing the organization to understand whether purchases are driven by product quality, price, brand, convenience, or other factors. A separate question asks respondents to rate how competitive they find the website's pricing, providing a direct measure of price perception against expectations or alternatives.

Payment, shipping, and returns

The form captures the respondent's preferred payment method, their satisfaction with the available shipping options, and whether their order was complete on arrival. For respondents who returned items, a follow-up question captures their satisfaction with the return process. These operational satisfaction data points identify friction in the post-purchase experience that may be suppressing repeat purchase rates.

Product selection priorities

Respondents rank five product selection criteria — quality, quantity, cost, brand name, and discounts — in order of personal importance. This ranked prioritization gives the merchandising and marketing teams structured insight into what drives product selection decisions, enabling more targeted product positioning and promotional strategy.

What you get

• A comprehensive website evaluation survey covering discovery, visiting behavior, usability, purchasing motivations, payment, shipping, returns, and product priorities
• Demographic context capture — age, gender, and discovery channel — enabling audience-segmented analysis
• Open-ended like and dislike fields alongside structured usability and satisfaction ratings
• Ranked product selection priorities across quality, quantity, cost, brand, and discounts
• Every response stored as a structured, comparable record in a standard SharePoint list
• Configurable questions and rating scales to match your website's specific evaluation requirements
• Free for all Ultimate Forms customers, installed automatically with a single click
  

Built on standard SharePoint lists

The Website Evaluation Survey system is built entirely on standard SharePoint lists. There is no external data storage and no custom interface. All survey responses stay inside your SharePoint environment, governed by your existing permissions and data policies. The system can be extended or adapted at any time in the browser by the administrator who manages the site.