Product Evaluation

Product feedback collected informally — through customer service calls, ad hoc emails, or occasional surveys — produces data that is difficult to aggregate, impossible to trend, and rarely connected to the product decisions it should be informing. Without a consistent format, responses cannot be compared across customers or over time. Without a central record, patterns stay invisible until they become problems.

The Product Evaluation template for SharePoint, built with Infowise Ultimate Forms, gives organizations a structured way to collect product performance and quality feedback from customers — including how they use the product, how it compares to competitors, and what they would change — with every response stored in SharePoint as a consistent, searchable record ready to feed directly into product strategy.

How it works

The evaluation form

Customers complete a structured feedback form covering the key dimensions of product quality and performance. The form captures how customers are using the product, their assessment of its quality and reliability, and a direct comparison with any competitor products they are also using. This competitive insight — collected in a structured format alongside satisfaction data — provides context that standalone satisfaction scores cannot.

Improvement suggestions

The form includes dedicated sections for customers to provide specific feedback on what should be changed or improved. Unlike open-ended feedback boxes that produce unstructured responses, the template is designed to gather actionable input — specific suggestions tied to identifiable product dimensions — making it straightforward to prioritize improvements based on recurring themes across the customer base.

External and anonymous submissions

Using the Ultimate Forms External Form feature, the evaluation form can be made accessible to customers outside your organization without a SharePoint account. Fully anonymous submissions are supported, giving customers the confidence to provide candid feedback without identifying themselves — which typically produces more honest and therefore more useful responses.

A centralized product intelligence record

Every completed evaluation is stored as a structured record in a standard SharePoint list. The product and marketing teams have a single, searchable view of all customer feedback — filterable by product, customer type, rating, or any other column — providing a foundation for data-driven product strategy without requiring a separate feedback management platform.

What you get

• A structured product evaluation form covering quality, performance, usage patterns, and competitor comparison
• Dedicated improvement suggestion sections capturing specific, actionable customer input
• External form capability with support for fully anonymous submissions
• Every response stored as a structured, comparable record in a standard SharePoint list
• Configurable questions and columns to match your specific products, services, and evaluation criteria
• Extendable with automated notifications and reporting dashboards using Ultimate Forms
• Free for all Ultimate Forms customers, installed automatically with a single click

Built on standard SharePoint lists

The Product Evaluation system is built entirely on standard SharePoint lists. There is no external data storage and no custom interface. All evaluation data stays inside your SharePoint environment, governed by your existing permissions and data policies. The system can be extended or adapted at any time in the browser by the administrator who manages the site.