Customer feedback collected informally — through ad hoc emails, phone calls, or paper forms — produces data that is difficult to aggregate, impossible to trend, and rarely acted on systematically. Without a consistent format, responses cannot be compared. Without a central record, patterns stay invisible. And without a structured process, the feedback loop between customers and the teams responsible for service quality never closes.
The Customer Feedback template for SharePoint, built with Infowise Ultimate Forms, gives organizations a structured, externally accessible feedback form that captures consistent customer satisfaction data and stores every response in SharePoint — ready to be analyzed, reported on, and acted on.
How it works
The feedback form
Customers complete a structured feedback form covering their experience with the services rendered. The form is configured to collect all the information needed to build a meaningful picture of customer satisfaction — including rating-based questions that produce quantifiable scores and free-form response columns where customers can provide specific comments. The form supports fully anonymous submissions, giving customers the confidence to provide honest feedback without identifying themselves.
External accessibility
The form can be used externally, meaning customers can access and complete it without a SharePoint account or any connection to your internal environment. It can be embedded on your website, shared as a link in a follow-up email, or included in a post-service communication — making it easy to reach customers at the moment when their experience is most fresh.
Customer satisfaction ranking
The main SharePoint list is configured to collect and display all submitted responses in a way that allows overall customer satisfaction rankings to be derived from the data. Responses are stored consistently across every submission, making it straightforward to calculate average scores, identify low-rated interactions, and track satisfaction trends over time.
Customizable to your service process
Questions can be rephrased to match your specific service context, additional columns can be added to capture information relevant to your business, and the form can be extended with automated notifications to alert relevant staff when a low-satisfaction response is submitted — all without any development work.
What you get
- A structured customer feedback form with rating questions and free-form response columns
- Support for fully anonymous external submissions — no SharePoint account required for customers
- A centralized SharePoint list storing all responses consistently, enabling satisfaction ranking and trend analysis
- Configurable questions and columns to match your specific service context and feedback requirements
- Embeddable on your website or shareable as a link for post-service follow-up
- Extendable with automated notifications for low-satisfaction responses using Ultimate Forms
- Free for all Ultimate Forms customers, installed automatically with a single click
Built on standard SharePoint lists
The Customer Feedback system is built entirely on standard SharePoint lists. There is no external data storage and no custom interface. All feedback data stays inside your SharePoint environment, governed by your existing permissions and data policies. The system can be extended or adapted at any time in the browser by the administrator who manages the site.
Read detailed installation instruction.
