Create drip campaigns in SharePoint
Vladi Gubler
Vladi Gubler
May 19, 2011 | Sample Applications


Today I want to show you how you can easily implement fully-automated drip campaigns in SharePoint using just your browser.

So what are drip campaigns anyway? Wikipedia is always a handy research tool for these things: So basically you want to send a series of messages to your customers, at preset time intervals, as a follow-up to registration, product download, etc. These messages can contain instructions, advertisements, images or anything else you need. The main goal here is to create a meaningful virtual conversation with your customer, without having to hire a horde of marketing people.

So what do you need? You need Infowise Smart Alert Pro, our upgrade to the good old SharePoint alerts. Two of its main features are the ability to send email to external accounts, even those saved in any text column, and user-defined email templates, that you create and manage yourself.

What we need is to create a Contacts list where you will enter the contact information of your new customers. The list will have a set of custom alerts attached to it, each triggered after a pre-set time interval, starting from the moment the customer entry was created. In our case, we will have 3 templates: one will go out after a week, the second - after two weeks and the third - after a month. Obviously you can create as many templates as you need and define the intervals the way you want them. You can even set conditions for the alerts, so, for instance, if you marked the customer as not willing to receive any additional emails, the system will stop sending to that customer.

So, let's start:

  1. Install Infowise Smart Alert Pro. You can get the 30-day trial from the product page's download button. You need WSS 3.0 or SharePoint Foundation 2010 as well, of course, the free version will do.
  2. Create a contacts list. You can change the columns as you need. Just remember to have a column for the email address.
    Create Contacts List
  3. From list menu (or the List ribbon on SharePoint Foundation 2010) click on Add Alert (do not confuse with Alert Me, which will take you to the built-in alert mechanism).
  4. The alert creation page is opened. Your list should already be selected.
  5. Open the Recipients section
  6. The To field contains your name for now, remove it by clicking on the X
  7. Add a new "Users in column" recipient by selecting the email column and clicking on Add to To
    Add Recipients
  8. Optionally, add yourself to the CC or the BCC recipients to be notified when your customer receives the email
  9. In the What to send section, clear all the checkbox related to item added, modified and deleted events, we don't need them
  10. Mark the According to date in column checkbox
  11. Select Created as your date column
  12. Specify that you want the alert 1 week after date
    Alert Date
  13. Open the Mail Templates section
  14. Create a new mail template by entering template name, message subject and message body. Your subject and body can contain functions and column values from the current contact item (use the list on the right to copy and past the values where you need them).
    Create Template
  15. Click Add to create the new template
  16. Check the Date radio button opposite the new template's name to select for the date-based emails of the current alert.
    Select Template
  17. Click OK at the bottom of the page.
  18. Repeat steps 3-17 for the additional messages of your campaign. Specify the time interval and the message template accordingly.

This is it, your drip campaign is ready. Now create new contacts in the list and they will start receiving the mailings!


Add your comment

Comments are not designed to replace support calls. If you have a specific issue with one of our products, please send an email to to open a support ticket.


Build powerful business applications in SharePoint using only your browser.
100% No-Code Solution

It's never been easier, to create, innovate and share, all you need is your web browser!


Address business process pain points immediately. Save time and money.

Fantastic Support Team

Facing difficulties installing the application? Contact our fantastic support team.

Related Topics

What is right for you?

Online Trial

Not ready to install yet? Create a trial site in our environment
  • Full control of the site and its settings
  • Optionally pre-install one of our solution templates
  • Site provisioned instantly
  • Automatically removed after 30 days
  • Available to everyone!


There was an error processing your request.
Please contact us for further details.


Install in your own environment, on Microsoft 365 and on premises
  • Start working with real users and data
  • Install online or on premises
  • Register for 30 day trial
  • Seemlessly convert to paid license
  • Requires administrator permissions


Download link has been emailed to .
If you do not receive it within 5 minutes, please check your spam.
The link is valid for 72 hours.
If you are having problems, please contact us.


There was an error processing your request.
Please contact us for further details.
Technical details:

Request a Live Demo

Book an appointment for a one-on-one with an ULTIMATEforms expert trainer.

Test drive the awesome power of ULTIMATEforms

Learn how to quickly and easily turn time-consuming business processes into automated, efficient workflows.

Have a strong start

Only thirty minutes of well-coached time can translate into great future savings in time and money. So, sit back and enjoy the ride.

It's Free

Learn how to address business process pain points immediately. Save time and money.